China|Show Producer with Auditoire
Awards
2016 CEI Asia and ICESAP Excellence Awards – Best Product Launch|Gold
2017 CEI-Campaign – Best Creative Event | Gold
In 2016, a milestone year for the evolution of AI computation, the Mercedes-Benz E-Class introduced a new generation of intelligent driving assistance systems. This launch event positioned AI as its central theme, articulated through a stage composed of more than a dozen lifting platforms whose automated transformations continuously reconfigured the spatial narrative.
2016 年,是AI運算進化的里程碑;同時,Mercedes-Benz 的 E 級車款,亦導入多項人工智慧功能,使得駕車輔助功能更為完全。這是一場以 AI 作為主軸的新車發表會,透過舞台上十餘個的升降平台,豐富的自動組合變化而呼應主題。
Developed in collaboration with Sila Sveta, the project took inspiration from the landmark moment when AlphaGo defeated a human Go champion. A contemporary dance performance translated the logic and tension of a Go match into movement, aligning the choreography with the conceptual framework of artificial intelligence.
本案與國際團隊 Sila Sveta 合作,擔任演出導演組工作,以該年 AI 人工智慧-Alpha Go 首次在圍棋棋局中勝過人類棋手的標誌性時刻為靈感,加入現代舞演繹的圍棋對弈情境,對應本次發表會主題。
Staged within a stadium-scale venue, the event featured a projection screen exceeding 30 meters in width, an on-site audience of over 800, and a nationwide live broadcast.
這是一場位於體育場內的大型發佈會,超過 30 公尺的投影螢幕、逾800位的現場觀眾與全國網路直播。







