A Five-Sensory Experience Centered on a Striking Cubic Screen｜Producer (Bito)

A striking, suspended cubic screen serves as the visual anchor of the experience. Breaking away from the conventional proscenium-style stage, the design reimagines one of the most representative professional design awards in the global Chinese-speaking world, presenting the ceremony in a renewed spatial language to an audience of leading designers.


吸睛的懸浮立方體螢幕，並以打破常見的鏡框式舞台形式，將這個作為全球華人市場最具代表性的專業設計獎項之一的盛會，以嶄新的面貌呈現在眾多頂尖設計師面前。

Echoing the belief that design is inseparable from everyday life, the open stage configuration brings performers and award recipients into closer proximity with the audience. Carefully choreographed lighting introduces further layers of meaning: a “carpet of light” illuminates the winners’ path to the stage, while continuous black-to-white gradient visuals evoke a tunnel-like journey of ongoing progression and evolution.

呼應「設計與生活密不可分」的精神，我們以開放式舞台，使表演者、得獎者都經過能更貼近觀眾。並且透過光影效果增加更多巧思－「光之紅毯」為得獎者上台路徑增添光彩、不段黑白漸變視覺攝鏡，像是在隧道中不斷邁向前行的進化過程。

The opening performance further expands the sensory field through olfactory design, reinforcing the emotional atmosphere of each chapter. Amid scenes shaped by global uncertainty, audiences encounter the sharp scent of smoke and gunpowder; as the narrative resolves toward renewal and light, the air shifts to the vitality of open grasslands, rich with natural fragrance.

Through a multi-sensory approach, the project explores new possibilities for what an award ceremony can become.

並在開場演出中，以氣味設計強化不同段落的情境氛圍。世界局勢的混亂下，觀眾可以聞到強烈的煙硝味；在最終萬物重新邁向光明時，則可感受到充滿生命力的自然草原的芬芳。

透過多個感官的體驗設計，呈現出頒獎典禮的更多可能。

photo credit: Taiwan Design Research Institute (TDRI)